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Under the epidemic, the market environment and consumer demand have produced significant changes, the most prominent than the consumer grading more and more obvious. Home enterprises must re-examine themselves and plan the future direction of development in order to open the next growth cheap furniture uk
~~~ The internationally renowned mattress brand, Elyse, has obviously taken a step ahead to build up its advantage, and is firmly committed to the development logic of "making fine quality and excellent function".

A hundred years of Elyse only for the most loved ones

Strong demand for high-end mattresses and big brand mattresses are more popular
According to the survey, since last year,buy sofa bed online
~ high-end products in different fields have generally shown good growth, such as high-end liquor, high-end cars, luxury goods, etc., while in the home industry, the strong demand for high-definition whole installation, big brand mattresses, also reflects this very well.

This is mainly because the epidemic has led to a marked change in consumer preferences, especially among the middle class group, which has a size of over 400 million and is the main force supporting China's consumption growth. As a result of the epidemic, the middle class has become more brand conscious, health conscious and quality conscious in their product choices, and are more willing to pay a premium for high-end consumer goods and better service experiences.

Elise Mattress

As one of the oldest brands in the mattress industry, the Elyse mattress has become synonymous with high-end, quality and chiropractic care, and is well known around the world. Compared with ordinary mattresses, Elyse's spring quality, foam material, latex content, patented technology, craftsmanship details and even the cloth bag weight are all sufficient to show the quality and luxury, from all aspects of the consumer's imagination for high-end mattress.

Expert recommendations

The National ADDY Design Gold Award, the National Spine Association's honorary COCSA recognition, the National Chiropractic Association's authoritative certification, the American Sleep Specialist Association (SSA) member, the Asia Pacific Chiropractic Association recommended ...... many honours to add, enough to reflect Elyse in the bedding manufacturing and sleep solutions professional, as well as in the mattress industry's incomparable bed store

Since this year, Elyse has not only seen a huge increase in the number of shops, but also in sales and unit values, and some consumers even praised: "If a good mattress is a basic daily need, then Elyse is a spiritual need that is irreplaceable!"

The era of "fine consumption" has arrived, and good products with high cost performance are sought after
Influenced by consumer grading, the era of "fine consumption" is opening. For the general public, after the impact of the epidemic, they will become more refined, savvy and refined in terms of consumption, and will become more willing to spend their money on products that are more secure, more certain and more trustworthy. As a result, brands with a sense of brand trust and good value for money will be more advantageous.

Elyse shops

What is remarkable is that, despite its high-end positioning, Elyse has a very good value for money advantage, which is not easy for an American mattress brand of 100 years. From $1,000 mass market mattresses to high-end mattresses costing more than $100,000, Elyse has achieved a full range of mattresses to meet the different preferences of different consumers and create a high quality and cost effective sleeping experience.

Elyse bed frame

There is no doubt that the mattress industry has entered a deep competition mode, and only by upgrading the structure from the product side can we fundamentally retain consumers. Therefore, Elyse always insists on making fine quality and excellent function, constantly polishing the product power, in addition to inheriting the classic bed-making technology for a hundred years, while constantly innovating technology, continuously launching mattress products with leading technology, meeting market demand and having market competitiveness, creating a more comfortable, safer, healthier and more spine care sleep experience for consumers.

In addition, in the terminal shops, Elyse continues to improve the service experience and shopping experience, including upgrading the shop image, product display portfolio, shopping guide training, etc., to achieve the comprehensive strength of the brand to occupy the hearts and minds of consumers of high-dimensional competition!


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